Benjamin Moore
  Stores for sale:
Brooks (AB), Beaumont (AB), Vernon (BC), Chilliwack (BC), Port Coquitlam (BC), Whistler (BC), 100 Mile House (BC), Winnipeg (MB), Selkirk (MB), Clarington (ON), New Hamburg (ON), Wasaga Beach (ON), Sarnia (ON), Moosejaw (SK) and Saskatoon (SK).

Markets open to new stores:
Montreal (QC), North Shore and South Shore of Mtl (QC), Gatineau (QC), Abitibi (QC), Gaspésie (QC), Quebec City (QC), Estrie (QC), Drummondville (QC) and St-Hyacinthe (QC).
Benjamin Moore  
Our story began with a
vision — just like yours

Founded in 1883 by Benjamin Moore and his brother in Brooklyn, N.Y., Benjamin Moore & Co. is one of North America’s leading manufacturers and dealers of premium quality paints. The Moore brothers built the company based on their vision and commitment to ”intelligent industry in the spirit of integrity.” Product innovation, colour technology and design leadership define who we are today. Our integrity, passion for excellence and respect for community remain the foundations for our business success.
  You’ve dreamed of owning your own business—one that’s part of the community it serves. And you have the key qualities: drive, dedication and passion. Today you can take the first step to chart your future as a business owner by joining our community of more than 5,500 independent Benjamin Moore retailers. You have the chance to create the business you’ve always wanted, with the power of an internationally recognized brand behind you.

The success of our retailers is our number one priority. That’s why you’ll have access to our strategies, national advertising, marketing, education and support that goes beyond our premium products. You’ll always know Benjamin Moore stands ready to help you succeed. No constraints. No fees. No royalties.

If you’re ready for a new beginning, partner with Benjamin Moore today. We’re painting the way for entrepreneurs just like you.
  Products that perform.  
  It’s what’s in the can that counts.
Benjamin Moore only produces premium quality paints that deliver outstanding results. Each product is designed to perform with extraordinary application properties, durability, scrubbability and longevity.

Paint Colours Last Longer with Colour LockTM Technology
Developed for our premium-quality Aura® interior and exterior paint, our groundbreaking Colour LockTM system protects paint colours from fading and rubbing off—even after repeated washings. We formulated Colour Lock with proprietary waterborne resins and colorants that lock in colour particles tightly throughout the paint—not just on the surface—like many other paints on the market. As a result, Aura paint with Colour Lock resists stains and looks freshly-applied for years.

Benjamin Moore’s Green Promise®
Benjamin Moore’s Green Promise® designation is our company’s assurance that this product meets—and often exceeds—rigorous environmental and performance criteria regarding VOCs, emissions, application, washability, scrubbability, and packaging, while also delivering the premium levels of performance you expect from Benjamin Moore.

Get the Gennex® Colorants Advantage
While typical colorants weaken paint, Benjamin Moore Gennex® colorants actually fortify it, delivering a durable finish with better fade resistance. Gennex-strengthened paint also yields superior hide, so you can cover stains and imperfections in fewer coats—using less paint overall and finishing the job more quickly. Environmentally friendly, Gennex colorants contain zero volatile organic compounds (VOCs)*, chemicals often found in other paints.

* Zero-VOC according to EPA Method 24.
  Benjamin Moore
  Supported by a brand you can trust.
As a Benjamin Moore dealer, you have the power of a respected brand behind you—plus the ability to create your business, your way. Right now, customers are looking to support their local businesses. And we’re committed to helping your local business succeed.
  So while you support your customers, we’ll support your growing business with ongoing Benjamin Moore training for you, your store managers and your associates. That support includes:

  • Advertising, product display and merchandising
  • Benjamin Moore product overviews
  • Business plan and ROI analyses
  • Cash flow and credit management
  • Employee and vendor management
  • Equipment and in-store maintenance
  • Market research and retail best practices
  • Paint and colour technology
  • Store operations and procedures
  The time has never been better for local, independent retailers.

Today, people are yearning for attention and intimate service. They are tired of getting lost in the aisles of big-box stores. Customers are embracing the character and one-to-one interaction of Main Street businesses. A recent study found that 84% of customers preferred personalized, intimate experiences and small businesses’ understanding of customers’ needs.*

Benjamin Moore
* and Toluna, “Consumer and Small Business Perception Survey”, Sept 10, 2013  
“Benjamin Moore’s primary goals: turn out the best paint in the world and have the best retailer organization in the world.”
– Warren Buffet, CEO Berkshire Hathaway
  Benjamin Moore   Benjamin Moore is committed to helping you attract more customers to your store. That commitment includes:

  • Retailer marketing specialists
  • National advertising
  • Local marketing and advertising materials
  • Digital marketing assistance
  • In-store marketing materials promotional programs
Benjamin Moore
Helping you grow your business is ours.

Starting your own business is the opportunity of a lifetime. That’s why we look to partner with hardworking, dedicated individuals with a passion for colour, community and customer service. We seek self-starters with ambition to own, grow and innovate their business. We value continuous learners who are able to put in the hard work it takes to make their business thrive.

Our ideal candidates will have:
  • Minimum capital investment of $75,000 (unencumbered capital)
  • Retail, general business or related industry experience
  • A strong credit history
  • A residence near an available market or a willingness to relocate
  • A college degree or equivalent business experience

In return, you’re partnering with a company that believes your success is ours and that it’s our job to provide the support you need. That support means promotional programs, marketing and advertising materials, training and so much more. By cultivating our partnership, there’s no telling how far we can go.
  Benjamin Moore

Additional information

Sector : Retail business and decoration
Total investment needed : $250,000 to $350,000 depending on occupation cost
Franchise Fee : $0
Training provided : Yes
Website :
Covered Regions : Canada
Contact : Ms. Julie Leblanc
Email :
Office : (905) 761-4858
Cellular : (416) 254-6010
Covered Regions : United States
Contact : Mr. Robert Seiss
Email :
Phone :  (201) 949-6378
1 800 344-0400 ext.: 6378